"TALES" integrates rich cultural and artistic elements with design creativity and brand management, with successful marketing campaigns around the world, and has been recognized by diverse accolades at home and abroad. By accurately mastering the authentic spirit and delicate textures of creative industries, combining resources from major art museums, and re-interpreting the collection of treasures along core principles of Fashion, Innovation, and Artistry, TALES is leading consumers to savor Asia's 'new cultural classics'

Since 2013, the "Legends of the Forbidden City" co-branded product series jointly created with Taiwan's Palace Museum, TALES integrates the elegant aesthetics of traditional culture into contemporary life, in pursuit of cross-cultural tastes from abroad, augmenting happiness into lives of the people, and allowed the national treasures from the Forbidden City to be showcased on the world stage with a fresh look yet again.

Offering over 20 years of experience in the creative literary world through TALES (a co-branded marque with Taiwan's Palace Museum), TALES is committed to modernizing and internationalizing the charms of Eastern culture across more than 30 countries worldwide. Throughout the past 12 years, Chinese culture has been re-interpreted using contemporary innovative design methods, into calligraphy, painting, characters, poems, architecture, gardens, crafts, utensils, and other diverse ways of living. At present, nearly 700 works promote the beauty of Chinese culture around the world.