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OUR PEOPLE
Dispersed across Asia, our leadership team brings together a diverse group of passionate
individuals with depths of experience across sectors, all dedicated towards catalyzing Asian luxury design.
We aspire to deliver exceptional service to all our clients, and work diligently alongside our
brand partners on heritage preservation, ethical supply chains, and sustainability.
Krizia Li
Founder + CEO
An emerging Asian contemporary ink art collector and keen architecture + interior design enthusiast, Krizia Li is the founder of Vermillion Lifestyle, a B2B e-commerce platform that showcases exceptional Asian lifestyle brands to the world.
Most recently, Krizia headed up the Education business for The South China Morning Post. She led omni-channel for McDonald’s Greater China, post-merger integration at Marriott International for Asia Pacific region, as well as worldwide retail marketing and e-commerce at DFS Group, after working with MNC clients across Consumer & Retail, Hospitality, Real Estate, Technology, Media & Telecom and Financial Institutions industries, while in strategy consulting at McKinsey & Company, investment banking at Merrill Lynch and financial audit at KPMG.
Krizia was named Industry Ambassador, Asia-Pacific region, by Design Anthology Awards 2023, included on the Gen. T List 2023 by Tatler magazine, was recognised at the HK Designers Association Brand Design Awards 2023, and received the Outstanding Cultural Creativity Prize by the Cultural Leaders of Tomorrow Awards 2022, and serves on the Greater Bay Area Council of Design Trust.
Krizia earned an MA (Hons) in Philosophy, Politics & Economics from Oxford University, a PgDip in Cultural Heritage Management from HKU SPACE, a certificate from the inaugural Art Basel, Central Saint Martins & HKU SPACE Collecting Contemporary Art executive program, and an MBA from Harvard Business School.
