Runaway Cow Winery is located in the center of Qiushan Valley, a prominent Chinese wine-producing region. The brand name originated from the "Legend of the Cow" in which a golden cow ran away to the Penglai Fairyland for its wines.

The brand owns and manages over 100 acres of vineyards across the lush valley, growing up to 19 different varietals of grapes, including Marselan, Cabernet Sauvignon, Cabernet Franc, Chardonnay, Pinot Noir, and more, with an annual production capacity of 200 tons. ​

​The brand is a pioneer in winery tourism in China, striving to create an immersive wine experience that represents a lifestyle that integrates superb wines, Michelin dining, and boutique accommodations. Its partner – Professor Pascal Durand, is the former Dean of the Winemaking School of University of Burgundy as well as the Founder of the Pinot Noir Association of Burgundy. ​